There are many important players in the sport and entertainment industry. As a student of the industry I hope to work at one of these companies in the near future. A monolith of the sport and entertainment industry is the International Marketing Group (IMG). “ IMG has been connecting brands and audiences through sponsorships, licensing, media, consulting, venues, training, talent management, and unparalleled client service.” (http://www.imgworld.com/about-us.aspx) . IMG has been around for 50 years and is now located in 30 countries around the world. IMG was the first agency dedicated to representing professional athletes and now represents over 1,000 professional athletes, coaches, and industry executives.
ESPN (Entertainment and Sports Programming Network) could be classified as a monolith in the sport industry, but I think it is better recognized as an innovator in the industry. ESPN was the first network dedicated 24/7 sports programming. From a humble beginning they have expanded into multiple networks such as ESPN, ESPN2, ESPNU, ESPN3.com, Deportes, and more. They also appeal to the entertainment aspect of the sports industry through their ESPY Award Show. ESPN is more than just a linear network; you can now watch ESPN on your iPhone or iPad using the WatchESPN app. As a former ESPN intern, I was able to see firsthand the effort that goes into the innovating technology. They are dedicated to being ahead of their competitors by creating new technologies and new experiences for their fans and audiences.
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